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In Steven Heller's book "Paul Rand," Heller, senior art director at The New York Times and prominent author of numerous design books, presents this meticulously researched and detailed survey, which marks the first complete retrospective of Rand's powerful body of work, exploring the full range of his advertising, publishing, and corporate identity projects. Eminent designer Armin Hofmann writes the forward, and the introduction is penned by advertising legend George Lois, who writes, "The constant concern of the scholarly and humanistic Paul Rand was to create images that snared people's eyes, penetrated their minds, warmed their hearts and made them act." Appropriately, the designers of this large, bold, beautifully designed book seem well versed in Randism themselves, creating a gorgeous tribute to this quintessential artist's artist. Rand's uncanny ability to inject wit and whimsy into the corporate vocabulary is echoed here, for example, in an enlarged reproduction of an opened children's book whose spine is aligned with that of the actual book held by the reader, creating a playful trompe l'oeil effect. -- A.C. Smith

Paul Rand 's book, "From Lascaux to Brooklyn," awakens readers to the lessons of the cave paintings of Lascaux-that art is intuitive, autonomous, and timeless. Paul Rand shows how this is so in works of art regardless of era, place, purpose, style, or genre. He presents a primer on aesthetics and illustrates his ideas with examples of his own stunning graphic work as well as with an eclectic collection of masterpieces.

This world's leading graphic designer was honored by prestigious awards from many professional and academic groups, and he was the first recipient of the Florence Prize for Visual Communication in 1987. Paul Rand was a major force for designers, educators, and students worldwide.