Tributes and Profiles: Jan Tschichold | Jan Tschichold Tribute


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intro \| the famous back to design section alexey brodovitch neville brody alexander calder david carson warren chappell ivan chermayeff seymour chwast milton glaser tibor kalman clement mok gordon parks paul rand jan tschichold record cover designers saul bass movie posters back to the sitemap book directory top 100 books f.a.q. featured resources season promos starting out in design tributes to designers	internationally renowned typographer

	German type and book designer Jan Tschichold (1902-1974) revolutionized modern typography through his bold, asymmetrical designs and use of sanserif typography, both inspired by the work of the Bauhaus. He proclaimed his new design philosophy through a series of articles and books, including Die neue Typographie, published in Berlin in 1928. His international renown came largely as a result of his redesign of Penguin's entire series of paperback novels just after World War II. Tschichold's design breakthroughs in typography were two fold. He was the first typographer to apply the aesthetics, in his day, of the Bauhaus to ordinary, day-to-day printing. Secondly, his great flexibility of vision allowed him to relinquish those design principles of asymmetry and articulate a wider vision after his exile from Nazi Germany. The Bauhaus had a tendency to use type as an element of abstract art, and Tschichold would never be swayed from his conviction that typographical design must serve communication. He would incorporate the dash and elegance of Bauhaus form, but never sacrifice legibility for flair. Function, in his case, would always follow form. His aesthetic, however, was indelible. Any graphic designer practicing today owes a debt to Tschichold's innovation. Tschichold designed many typefaces, including Sabon. Sabon is considered his best achievement because it can be used successfully in just about every typographic application imaginable.			you might also be interested in: artists' biographies on video

	resources for more information about jan tschichold...
	Jan Tschichold: A Life in Typography by ruari mclean, elaine lustig cohen	Treasury of Alphabets and Lettering: A Source Book of the Best Letter Forms of Past and Present for Sign Painters, Graphic Artists, Commercial Artists by jan tschichold, ruari mclean	The New Typography: A Handbook for Modern Designers by jan tschichold

	also see: profile of neville brody - world leader in graphic design and typography profile of warren chappell - typographer, illustrator, artist, and book designer profile of jan tschichold - internationally renowned typographer font collections - information on Monotype, ITC, and Adobe fonts artist fonts - fonts inspired by Leonardo da Vinci, M.C. Escher, and other artists profiles of some award winning fonts.com type designers: frank e. blokland - award-winning Dutch designer ray cruz - received over 30 graphic and type design awards for his work teri kahan - award-winning graphic artist, type designer, teacher and fine artist poul søgren - the recipient of numerous national design awards

	related books: books on the history of graphic design books on typography books by or about chip kidd - famous book cover designer books by or about josef muller-brockmann - "pioneer of swiss design" books by or about stefan sagmeister - famous for edgy design