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What's Cool? When it comes to promoting your product, service, image or idea, successful design is not merely about what's cool or award-winning. Have you ever been attracted to a visually compelling advertisement, but you can't remember what the product was? Sure, the ad was cool, but did it generate sales? "Cool graphic design is more than just a pretty face. Design that supports, organizes, and improves the readability of your information is what's really cool.

In this section of our Web site, we show you some of the graphic design projects we've worked on. Those projects include design of corporate identities and marketing material. We also provide information about design books, software, news, stock photography, and other graphic design resources.

in this section . . .


the meaning of
graphic (graf 'ik)
design (di-zin')

elements  typography, language, words, colors, illustrations or photographs, and shapes applied to a two-dimensional surface, and the use of white space

principles   contrast, balance, unity, rhythm, repetition, or depth -- a single principle or a combination of two or more principles

desired effect  an image or a feeling, such as spontaneity, simplicity, power, or sophistication

type of material  brochures, manuals, newsletters, reports, business cards, advertisements, flyers, and more

purpose  to design material that is not merely attractive, but planned, orderly, well-written, creative, informative, persuasive, entertaining, attractive, attention-getting, thought-provoking, communicative, and successful

function   to combine the elements and information, effectively apply the principles, thoughtfully organize a layout with the desired effect and type of material in mind to achieve the purpose





Best selling book on
Graphic Design Basics and
Graphic Design Principles...

Best book on design basics
DESIGN BASICS
David Lauer's popular
introduction to
two-dimensional design.




Learn How to Become
a Graphic Designer...

Earn a graphic design degree online
GRAPHIC DESIGN SCHOOLS


Artists and Graphic Designers Market
Featured Design Books
Design History Books
Design Principles Books
Computers Scanners Printers Cameras Graphics Tablets
Art Prints, Posters and Lithographs
Quark XPress Adobe Illustrator Photoshop Indesign
HOW magazine
You might also be interested in:
> image & video software

> design & art supplies
> tools for marketing your services
> students center
> frequently asked questions

> web design graphics
>
starting out in graphic design
> creative gifts
supplies
Graphic Design Templates
design & art supplies
Quotes

[ feedback from our clients ]
"The [registration form] is very attractive, informative, and easy to use. Well done!" "Thanks for the wonderful design work! I love the way it turned out." "I am so happy with [my business cards]. You were a great help and very patient." "Thanks so much...for being so creative."
[ www. robins design . com ]
"As soon as you put your mark on the world, a bunch of guys come around with erasers." -- Anonymous