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 downloadable PDFs:
Graphic Design Career Q&A (August 2004)
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Graphic Design Tips (August 2004)



Tips for Graphic Design
© RobinsDesign.com

CD Packaging Design

We've been asked what are the standard measurement and output DPI for a CD cover insert, title areas, and back cover inserts. Because there are so many different CD packaging options, there are no longer standard specifications. The best thing to do is to get CD packaging samples from a few vendors. Then select the vendor and the kind of CD packaging you want to use. Each supplier has their own specifications that they'll send to you. Their specifications and measurements are very precise. Ones we've worked with indicate measurements in millimeters. You will need to work closely with the supplier along the way to make sure everything will print as expected.

Magazine Advertisement Layout

When designing a magazine advertisement, try to get the ad to appeal to the senses and/or emotions. You want people to almost feel, smell, and/or taste how good the product is. If you want to convey "soft," maybe soften the photo. Be sure to take into account whether your ad will appear on the right or left page, paying attention to how your ad leads the eye. Look at ads with similar concepts to see what you like and don't like about them. Also, go to one of the major magazine websites and look at their advertising specifications. That will give you an idea of what measurements you should use for bleeds, type area, etc.

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What Colors Mean

black
sophistication
power
mystery
gray
stability
security
strength of character
authority
purple
royalty
diplomacy
fashion
tan
elegance
approachable
trust
gold
creative
warmth
friendly
white
freshness
hope
art
rust
earthy
friendly
approachable
pink
loving
soft
sensitive
red
danger
romance
style
excitement
urgency
heat
pain
spicy
memorable
assertive
daring
blue
stability
leadership
professionalism
strength
coolness
cleanliness
health
water
comfort
classic
dependable
green
money
safety
growth
environment
relaxation
freshness


download a free PDF file of these graphic design tips (August 2004)

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