[ book : "AIGA practices in graphic design" ]

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Updated 6/25/07

A main selection of the Graphic Design Book Club, AIGA Professional Practices in Graphic Design is a comprehensive guide to every aspect of the graphic design business, from designer relationships with clients, employees, and suppliers to management issues, marketing strategies, rights, and ethical standards. It covers negotiation principles, setting fees, contracts, structuring the design firm, audits, insurance basics, studio safety, marketing on the World Wide Web, copyright and licensing, trademark infringement, and business ethics. Short and long versions of the AIGA Standard Form of Agreement are included for easy reference, and a complete resources section highlights selected publications and organizations for graphic designers.

BUY / ORDER INFO:
AIGA (American Institute of Graphic Arts) Professional Practices in Graphic Design
Book No.: 1880559897

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other recommended graphic design books:

> AIGA Professional Practices in Graphic Design

> Artist's & Graphic Designer's Market: Where & How to Sell Your Illustrations, Fine Art, Graphic Design & Cartoons

> Becoming a Graphic Designer: A Guide to Careers in Graphic Design

> Business & Legal Forms for Graphic Designers

> The Business Side of Creativity

> Color Index : Over 1100 Color Combinations, CMYK & RGB Formulas

> Design Basics

> Designing Brand Identity : A Complete Guide to Creating, Building & Maintaining Strong Brands

> The Education of a Graphic Designer

> Elements of Graphic Design : Space, Unity, Page Architecture & Type

> Getting It Printed : How to Work with Printers & Graphic Imaging Services to Assure Quality, Stay on Schedule & Control Costs

> Graphic Artists Guild Handbook: Pricing & Ethical Guidelines

> Graphic Design for the 21st Century : 100 of the World's Best Graphic Designers

> Graphic Design Time Line : A Century of Design Milestones

> Graphic Designer's Guide to Pricing, Estimating & Budgeting

> Process Color Manual : 24,000 CMYK Combinations for Design, Prepress & Printing

> Starting Your Career as a Freelance Illustrator or Graphic Designer