[ book : "designing brand identity" ]

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Updated 6/25/07

The designer’s guide to building visionary brand identities. Designing Brand Identity is an essential toolkit for branding and design firms, marketing and design students, and clients. This comprehensive and accessible resource meticulously maps out the process, provides the fundamentals, and never loses sight of the big picture.

From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy style, step-by-step considerations, and a proven, universal five-phase process and methodology for creating and implementing effective brand identity, it offers the tools that brand managers, marketers, and designers need when creating or managing a brand. The new edition now includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Bank of America, Harley- Davidson, Tazo Tea, and Mini Cooper. An essential toolkit for branding and design firms, marketing and design students, and clients.

BUY / ORDER INFO:
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Book No.: 0471746843

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other recommended graphic design books:

> AIGA Professional Practices in Graphic Design

> Artist's & Graphic Designer's Market: Where & How to Sell Your Illustrations, Fine Art, Graphic Design & Cartoons

> Becoming a Graphic Designer: A Guide to Careers in Graphic Design

> Business & Legal Forms for Graphic Designers

> The Business Side of Creativity

> Color Index : Over 1100 Color Combinations, CMYK & RGB Formulas

> Design Basics

> Designing Brand Identity

> The Education of a Graphic Designer

> Elements of Graphic Design : Space, Unity, Page Architecture & Type

> Getting It Printed : How to Work with Printers & Graphic Imaging Services to Assure Quality, Stay on Schedule & Control Costs

> Graphic Artists Guild Handbook: Pricing & Ethical Guidelines

> Graphic Design for the 21st Century : 100 of the World's Best Graphic Designers

> Graphic Design Time Line : A Century of Design Milestones

> Graphic Designer's Guide to Pricing, Estimating & Budgeting

> Process Color Manual : 24,000 CMYK Combinations for Design, Prepress & Printing

> Starting Your Career as a Freelance Illustrator or Graphic Designer