 |
The designer’s guide to building visionary brand identities. Designing Brand Identity is an essential toolkit for branding and design firms, marketing and design students, and clients. This comprehensive and accessible resource meticulously maps out the process, provides the fundamentals, and never loses sight of the big picture.
From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy style, step-by-step considerations, and a proven, universal five-phase process and methodology for creating and implementing effective brand identity, it offers the tools that brand managers, marketers, and designers need when creating or managing a brand. The new edition now includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Bank of America, Harley- Davidson, Tazo Tea, and Mini Cooper. An essential toolkit for branding and design firms, marketing and design students, and clients.
BUY / ORDER INFO:
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Book No.: 0471746843
|
|
|
![[ email info@robinsdesign.com ]](graphic/rd/rdemail1.gif)
![[ graphic design ]](graphic/rd/linkdesign2.gif){kind=small}
![[ art/illustration ]](graphic/rd/linkart.gif){kind=small}
![[ web design ]](graphic/rd/linkweb.gif){kind=small}
![[ marketing ]](graphic/rd/linkmktg.gif){kind=small}
![[ profile ]](graphic/rd/linkprofile.gif){kind=small}
![[ help desk ]](graphic/rd/linkboard.gif){kind=small}
designing brand identity: a complete guide to creating, building, and maintaining strong brands
![[ www. robins design . com ]](graphic/rd/rdlogo_site.gif){kind=small}