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Unlike other graphic design books, The Elements of Graphic Design reveals the secrets of successful graphic design from the unique perspective of the page's "white space." With the help of carefully selected examples from art, design, and architecture, the role of white space as a connection between page elements is thoroughly explored. Clear, insightful comments are presented in a dynamic page design, and interactive design elements, thought-provoking captions, and scores of illustrations challenge designers to "think out of the box."
Boosting the critical and creative sensibilities of design students, self-made designers, and routine-trapped professionals is the goal of The Elements of Graphic Design, a book by the highly respected graphic designer and design educator Alexander White. In this incisive text, generously illustrated by 350 examples from art, architecture, pop culture, advertising and editorial design, the author demonstrates how imaginative thinking and the lessons gleaned from the best design can lead to quantum leaps in one's design work.
The Elements of Graphic Design teaches designers how to:
- Understand the principles of great page design
- Train their mind to see form more accurately and more critically
- Develop a sophisticated sense of the seven design components
- Make type choices that are driven by legibility and readability
- Sensitize themselves to seeing space
- Use space to make their design look more active
This unique resource is guaranteed to inspire more creative and thorough thinking.
BUY / ORDER INFO:
The Elements of Graphic Design
Book No.: 1581152507
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the elements of graphic design : space, unity, page architecture, and type
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