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A.C. Nielsen - television information services, market research services, and value-added analytical tools for consumer products and services industries; information about competitive advertising expenditures and audience reach for print, radio, television, computer usage and theInternet
Ad Age - marketing and media news America's Research Group (800-723-3253) - consumer research firm; conducts annual Christmas retail surveys BinaryCompass Enterprises - online customer satisfaction research; point-of-purchase Internet shopper study, "On-Line Retail Commerce Report," provides demographics, transactional data, performance, and importance rankings of 10 dimensions of service on the Web; executive summary, table of contents, and methodology report can be viewed at their Web site BizRateTM - Mercantec's shopping resources independently rating effectiveness of Web merchants by surveying actual shoppers; participating merchants receive marketing research reports Cahners Economics (617-630-2115) - publishes specialized business magazines, and provides economic forecasting, research, direct mail, database marketing, custom publishing, and other market access services; survey 2/97 showed businesses are putting more dollars into Internet advertising CAP Ventures - market research, subscription information services, consulting, publications, industry conferences and trade shows; focused on document software and digital document publishing, management, and delivery Cyber Atlas - research and statistics from major research firms eMarketer - statistics about the Internet FIND/SVP (Ogilvy Adams & Rinehart 212-880-5280) - worldwide research, advisory, and business intelligence firm; market report publishing; created FINDOUT, a Web site that is a help desk for consumers Exhibitor Network - advice and articles on trade show booth staffing, shipping, and presentation; download industry statistics and research studies Forrester Research - research of consumer, business-to-business, and technology marketplaces; offers analysis of global Internet economy and its impact on society and business Gartner Group - conducts research on the Internet and other technology industries Google Zeitgeist - search patterns, trends, and surprises according to Google iconocast - trend information and analyses in the internet marketing industry IDC - forecasts worldwide IT markets and technology trends; analyzes IT products and vendors Internet Advertising Bureau - Internet advertising trade association ipro.com - Internet traffic verification, analysis and research; analyzes, correlates and validates site activity to enable marketers to improve theironline businesses Jupiter Communications - research on Internet commerce; Internet industry trends, forecasts and best practices Keynote Systems - supplier of software and services for measuring and managing performance of Web-based applications; free online service provides data about popular business Web sites Media Metrix - tracks major web sites and publishes list of companies with the highest traffic Net Ratings - Internet audience information and analysis New Media Pathfinder Study (Arbitron NewMedia, 9705 Patuxent Woods Dr. Columbia MD 21046, 410-312-8431) - 1997 study that identifies the fastest-growing media technologies and consumers' perceptions; coming study to add insights on consumers' attitudes, motives, and allocations of time and money to specific media NFO Research - custom and syndicated market infomration; NFO//net.source panel of interactive households provides insight into the behaviors, attitudes, and opinions of interactive consumers Opinion Research Corporation (represented by LobsenzStevens 212/684-6300 ext. 313) - conducted survey, "Mail & New Media: A Determination of Value," for PaperCom, showing consumers' greater perceived value of first-class mail offers Opti-Market Consulting LLC - targeting direct mail using statistical models; marketing research; database marketing PC/Meter Lp. - Web tracking company that monitors household Internet use, who are cybershoppers, and what they're buying Public Research Institute at San Francisco State University Price Waterhouse EMC Consumer Technology Survey - Price Waterhouse's Entertainment, Media and Communications Group's technology forecast for 1998 containing findings on emerging technology trends and their implications for entertainment, media, and communications companies Research Connections Inc. - full-service market research company specializing in online methodologies; uses sophisticated computer-aided phone surveys to dynamically administer surveys online Research Info - free market research resources RSC The Quality Measurement Company (represented by T.M. Hopkinson 212-682-6046) - market research specializing in developing mathematical and computer models for advertisers to forecast sales effectiveness of TV advertising Your Small Business Source - small business resource center; marketing tips updated daily VAR Business - marketing information and business advice |
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